For Chike Maduegbuna and his team at Afrinolly,
(a mobile phone app focused on Nigeria’s entertainment industry,
Nollywood) the past ten months has been a flurry of successive wins.
Afrinolly was first introduced to Nigeria’s tech community via a media
parley held in August 2011 in Lagos, where it granted exclusive access
to the app to a select group of technology and entertainment bloggers.
Fresh off of its nomination as a finalist in the 2011 Google Android Developer Challenge, the media parley was a great way to bring the app to market. Later that year, it emerged as one of three winners of the Google Android Developer Challenge in Sub Saharan Africa winning the contest cash prize of about $25,000.
It is one thing to win a challenge/contest but quite another to
effectively leverage the exposure and publicity it brings as a
foundation for building a successful business.
After winning the challenge, the Afrinolly team did not rest on their laurels but proceeded to sign deals and forge partnerships with content aggregators, network providers and device manufacturers. For instance, they worked with Nokia to develop a version of their
app
for its S40 series and forged partnership deals that got the Afrinolly
app preinstalled in the Nokia Asha 201 and Asha 303. They also partnered
with Samsung to get the app preinstalled on the Samsung Galaxy SII,
Samsung Galaxy Note and Samsung Galaxy Pocket amongst others.
Its biggest win however came when it successfully partnered with leading African telecommunications provider, MTN.
According to the Afrinolly team, they collaborated with MTN to help drive app consciousness among Nigerians and promote the Nollywood industry on mobile devices. Through a co-branding deal, the MTN Afrinolly partnership was launched delivering the Afrinolly experience to MTN’s base of subscribers spread across Nigeria.
MTN included Afrinolly as one of its “Value Added Services,” providing an opportunity for hundreds of thousands of its subscribers to download the service. Today, Afrinolly has over 450,000 downloads and counting. It also recently scored a big win when Research in Motion/Blackberry pushed the Afrinolly app via Virtual Private Loading (VPL) to MTN subscribers in Nigeria. According to the team, till date most of the app’s downloads are from Nigeria, Ghana, South Africa, India and Brazil.
With all these partnerships in its arsenal, the future looks very bright for Chike Maduegbuna and his team at Afrinolly.
To learn more about Afrinolly, visit www.afrinolly.com
Download Afrinolly for Android, Blackberry, Nokia or Java
Fresh off of its nomination as a finalist in the 2011 Google Android Developer Challenge, the media parley was a great way to bring the app to market. Later that year, it emerged as one of three winners of the Google Android Developer Challenge in Sub Saharan Africa winning the contest cash prize of about $25,000.
The Afrinolly team fresh off of its Android Developer Challenge win last year
After winning the challenge, the Afrinolly team did not rest on their laurels but proceeded to sign deals and forge partnerships with content aggregators, network providers and device manufacturers. For instance, they worked with Nokia to develop a version of their
app
for its S40 series and forged partnership deals that got the Afrinolly
app preinstalled in the Nokia Asha 201 and Asha 303. They also partnered
with Samsung to get the app preinstalled on the Samsung Galaxy SII,
Samsung Galaxy Note and Samsung Galaxy Pocket amongst others.Its biggest win however came when it successfully partnered with leading African telecommunications provider, MTN.
According to the Afrinolly team, they collaborated with MTN to help drive app consciousness among Nigerians and promote the Nollywood industry on mobile devices. Through a co-branding deal, the MTN Afrinolly partnership was launched delivering the Afrinolly experience to MTN’s base of subscribers spread across Nigeria.
MTN included Afrinolly as one of its “Value Added Services,” providing an opportunity for hundreds of thousands of its subscribers to download the service. Today, Afrinolly has over 450,000 downloads and counting. It also recently scored a big win when Research in Motion/Blackberry pushed the Afrinolly app via Virtual Private Loading (VPL) to MTN subscribers in Nigeria. According to the team, till date most of the app’s downloads are from Nigeria, Ghana, South Africa, India and Brazil.
With all these partnerships in its arsenal, the future looks very bright for Chike Maduegbuna and his team at Afrinolly.
To learn more about Afrinolly, visit www.afrinolly.com
Download Afrinolly for Android, Blackberry, Nokia or Java
About Afrinolly
Owned by Fans Connect Online Limited, Afrinolly is a mobile phone app
that enables African Movies, Music and Entertainment enthusiasts to
watch movie trailers, music videos and comedy that have been made public
by content owners or their legal representatives.
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